15.11.2005 13:15:00
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``Desperate Housewives'' and ``Lost'' Mobile Entertainment Now Available to Verizon Wireless Mobile Web 2.0 Customers
Customers of Verizon Wireless, the nation's leading wirelessservice provider, don't have to be "Lost" when they miss theirfavorite show, or "Desperate" for more information on their mostbeloved series. Two new mobile entertainment applications based oncontent from ABC television's runaway hits "Desperate Housewives" and"Lost" are now available to Verizon Wireless Mobile Web 2.0(SM)customers.
Giving avid on-the-go television fans exclusive access to two oftoday's hottest shows directly from their Mobile Web 2.0-capablephones, Verizon Wireless has made it easy for customers to stayabreast of the latest plot developments and story lines. "Lost" and"Desperate Housewives" are the first Mobile Web 2.0 applications basedon the hit ABC television shows, each offering Mobile Web 2.0customers access to the following content:
-- Customers can find basic content from the "Entertainment" category of the Mobile Web 2.0 homepage. Giving fans of "Lost" and "Desperate Housewives" access to features, including show recaps, character descriptions, local show times, and links to new premium content collections.
-- Fans looking for a more in-depth glimpse of each show's plot can access premium content, "Get Desperate" and "Get Lost," which includes daily clues on upcoming episodes, behind-the-scenes images, character photo galleries, personalized profiles, fan message boards, e-cards, fun polls, series news, and show trivia. Premium content is available for a monthly subscription of $2.99.
"Now that content from `Lost' and `Desperate Housewives' can beexperienced on Mobile Web 2.0, fans will be able to enjoy thebehind-the-scenes aspects of each show as well as a more in-depth lookinto each of the shows' content," said Larry Shapiro, executive vicepresident and general manager, Starwave Mobile, publisher of the"Lost" and "Desperate Housewives" mobile sites. "These mobileapplications unplug the fan experience, letting them take theexcitement of their favorite TV shows with them wherever they go."
"The incredible traffic spikes at ABC.com tell us that fans of`Desperate Housewives' and `Lost' can't get enough of these series,"said Bruce Gersh, senior vice president, business development, ABCEntertainment. "Demand for mobile entertainment content is rapidlygrowing, and with these applications now available to Verizon Wirelesscustomers, avid fans can have access to their favorite shows on adaily basis, directly from their Mobile Web 2.0-capable phones."
"Desperate Housewives" and "Lost" content is available now fromVerizon Wireless on Mobile Web 2.0-capable handsets. Mobile Web 2.0can be self-provisioned, eliminating the need for customers to callcustomer service or visit a Verizon Wireless Communication Store tosign up for the service. Customers simply register for Mobile Web 2.0on their Mobile Web-capable handset and get access to information andcontent right from their wireless handsets. Mobile Web 2.0 isavailable for $5.00 monthly access, plus airtime. Both "Lost" and"Desperate Housewives" are premium applications and are available foran additional monthly fee of $2.99 added to the $5.00 Mobile Web 2.0monthly access cost.
For more information about Verizon Wireless products and services,visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN orgo to www.verizonwireless.com.
About Starwave Mobile
Starwave Mobile is the unit of the Walt Disney Internet Group thatlicenses and publishes content from third-party companies andnon-Disney brands from within The Walt Disney Company. It alsodevelops original, non-Disney-branded properties. The Walt DisneyInternet Group (WDIG) provides strategic leadership and operationalmanagement for The Walt Disney Company's (NYSE:DIS) Internetproperties, including category leaders Disney.com, ESPN.com, andABCNEWS.com. Through relationships with some of the world's largestwireless carriers, WDIG also distributes content and services towireless users under the Disney brand.
Starwave Mobile maintains key relationships with all of the majorU.S. carriers.
About "Desperate Housewives" and "Lost"
Multiple-award-winning comedic hour "Desperate Housewives" starsTeri Hatcher as Susan Mayer, Felicity Huffman as Lynette Scavo, MarciaCross as Bree Van De Kamp, Eva Longoria as Gabrielle Solis, NicolletteSheridan as Edie Britt, Alfre Woodard as Betty Applewhite, BrendaStrong as Mary Alice Young, James Denton as Mike Delfino, Doug Savantas Tom Scavo, Ricardo Antonio Chavira as Carlos Solis, Mark Moses asPaul Young, Richard Burgi as Karl Mayer, Roger Bart as GeorgeWilliams, Cody Kasch as Zach Young, Andrea Bowen as Julie Mayer, ShawnPyfrom as Andrew Van De Kamp, Joy Lauren as Danielle Van De Kamp,Mehcad Brooks as Matthew Applewhite, and Jesse Metcalfe as John.
Marc Cherry ("The Golden Girls") is executive producer andcreator, and Tom Spezialy ("The District," "Ed") is executive producerof the series, which is from Touchstone Television. Visit the officialweb site at www.desperatehousewives.com.
"Lost," which counts among its six Emmy Awards one for OutstandingDrama Series, stars Adewale Akinnuoye-Agbaje as Mr. Eko, NaveenAndrews as Sayid, Emilie de Ravin as Claire, Matthew Fox as Jack,Jorge Garcia as Hurley, Maggie Grace as Shannon, Josh Holloway asSawyer, Daniel Dae Kim as Jin, Yunjin Kim as Sun, Evangeline Lilly asKate, Dominic Monaghan as Charlie, Terry O'Quinn as Locke, HaroldPerrineau as Michael, Michelle Rodriguez as Ana Lucia, and CynthiaWatros as Libby.
J.J. Abrams and Damon Lindelof co-created "Lost" and also serve asexecutive producers, along with Bryan Burk, Jack Bender, and CarltonCuse. "Lost," which is filmed entirely on location in Hawaii, is fromTouchstone Television. Visit the official web site atwww.lost.abc.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliablewireless network, serving 49.3 million voice and data customers.Headquartered in Bedminster, Verizon Wireless is a joint venture ofVerizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD)(LSE:VOD).Find more information on the Web at www.verizonwireless.com. Topreview and request broadcast-quality video footage andhigh-resolution stills of Verizon Wireless operations, log on to theVerizon Wireless Multimedia Library atwww.verizonwireless.com/multimedia.
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